Lavender
Free tierAI email coach for sales reps — real-time score and suggestions to improve reply rates.
Free tier available·Non-technical·Powered by OpenAI
Key strengths
email scoringAI personalizationreply rate analyticsGmail + Outlook
Free tier + paid plans · from $29 USD/mo
New York, US
Founded 2020
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Lavender is a Gmail/Outlook extension that scores sales emails 0–100 based on factors correlated with reply rates (length, subject line, personalization, readability, ask). The AI suggests specific rewrites to improve the score. Personalization agent researches the recipient's LinkedIn and company news to suggest relevant opening lines. Analytics track reply rates by email score and template.