Lavender

Free tier

AI email coach for sales reps — real-time score and suggestions to improve reply rates.

Free tier available·Non-technical·Powered by OpenAI and self-hosted fine-tuned LLMs

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Key strengths

email scoringAI personalizationreply rate analyticsGmail + Outlook

Free tier + paid plans · from $29 USD/mo

New York, US

Founded 2020

Facts verified against lavender.ai on Oct 8, 2026

Recent changes

Oct 8, 2026Models updated: OpenAI and self-hosted fine-tuned LLMs

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Lavender – Technical Overview

Lavender is an AI-powered email coaching platform built for sales teams. It leverages a dual-model architecture, combining OpenAI models with self-hosted fine-tuned LLMs to analyze and score outbound sales emails in real time.

Key technical characteristics:

Model layer: Hybrid inference pipeline using OpenAI APIs alongside proprietary fine-tuned models trained on billions of sales emails.
Deployment surface: Delivered primarily as a Chrome extension, enabling in-browser coaching directly within a user's existing email client.
Integrations: Connects with email providers and supports CRM enrichment to surface prospect data inline during email composition.
AI Sales Agent (Ora): An autonomous agent capable of drafting cold emails with minimal user input.
Personalization engine: Incorporates historic per-user email performance data to generate individualized coaching signals.
Compliance: SOC2-certified and GDPR-compliant, with a free tier available.

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