Clay
Free tierAI-powered lead enrichment and outreach — auto-research prospects from 100+ data sources.
Free tier available·All audiences·Powered by OpenAI / Anthropic·API available
Key strengths
100+ data sourcesAI enrichmentpersonalized outreach at scalewaterfall enrichment
Free tier + paid plans · from $149 USD/mo
San Francisco, US
Founded 2021
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Clay is a spreadsheet-like interface that orchestrates 100+ data providers (LinkedIn, Apollo, Hunter, Clearbit, etc.) with AI enrichment. The Claygent (AI agent) can visit any website and extract custom data. Waterfall enrichment tries multiple data sources sequentially to maximize fill rates. Integrates with Salesforce, HubSpot, Apollo, and major email tools. REST API for custom integrations.