Clay
Free tierAI-powered lead enrichment and outreach — auto-research prospects from 100+ data sources.
Free tier available·All audiences·Powered by OpenAI / Anthropic·API available
Key strengths
100+ data sourcesAI enrichmentpersonalized outreach at scalewaterfall enrichment
Free tier + paid plans · from $149 USD/mo
San Francisco, US
Founded 2021
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Clay — Technical Overview
Clay is a revenue-growth platform headquartered in San Francisco, US, that exposes a CLI/API and coding-agent integration layer on top of a unified marketplace of 200+ data providers. Core architectural primitives include:
- Waterfall data enrichment — sequential provider fallback logic to maximize field-level coverage across contact and company records
- Claygents — AI-powered agentic workflows that automate multi-step GTM processes without manual orchestration
- MCP (Multi-Channel Personalization) for sales reps — a runtime layer that surfaces live intent signals for outbound personalization
- Native sequencer — built-in outreach sequencing with ad audience sync, removing the need for a separate tool
- CRM enrichment pipeline — automated data quality and enrichment writes back to connected CRMs
Integrations: LinkedIn, Meta, Google, Salesforce, Snowflake (plus 200+ data providers in the marketplace).
An API is available for programmatic access. A free tier is offered.
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