Clay
Free tierAI-powered lead enrichment and outreach — auto-research prospects from 100+ data sources.
Free tier available·All audiences·Powered by OpenAI / Anthropic·API available
Key strengths
100+ data sourcesAI enrichmentpersonalized outreach at scalewaterfall enrichment
Free tier + paid plans · from $149 USD/mo
San Francisco, US
Founded 2021
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Clay — Developer & Integration Docs
Access & Authentication
- API available: Yes — enables programmatic record enrichment, workflow triggering, and data reads/writes
- CLI integration: Supported for local development and automation pipelines
- Coding agent integration: Clay can be embedded into agent-based architectures for autonomous GTM workflows
Key Integration Points
| Integration | Type |
|---|---|
| Salesforce | CRM bi-directional sync / enrichment writeback |
| Snowflake | Data warehouse connector |
| Data provider / audience sync | |
| Meta | Ad audience sync |
| Data provider / ad audience sync |
Core Platform Capabilities (Developer-Relevant)
- Waterfall enrichment logic — configure ordered provider chains; Clay cascades through 200+ marketplace providers until a field is populated
- Claygents — define agentic workflow steps using AI; supports multi-step, conditional branching pipelines
- MCP layer — exposes live intent signals to sales rep tooling at runtime
- Native sequencer API — trigger and manage outreach sequences programmatically
- Inbound scoring & routing rules — configurable logic for automated lead assignment
Availability
- Free tier: Yes
- Headquarters: San Francisco, United States
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