Apollo.io vs Clay
Side-by-side comparison of Apollo.io and Clay: pricing, features, API access, and community ratings.
AI comparison summary
TL;DR: Apollo.io is an all-in-one sales platform with its own massive contact database (230M+) and built-in outreach tools like dialers and email sequencing, making it ideal if you want a complete sales stack replacement. Clay focuses specifically on enriching and researching leads by aggregating data from 100+ external sources with AI-powered waterfall enrichment, better suited if you already have sales tools but need deeper, customized prospect intelligence. Choose Apollo for end-to-end sales execution or Clay for advanced data enrichment that feeds into your existing workflow.
| Category | Chat assistants | Marketing & sales |
| Pricing | Freemium | Freemium |
| Starting price | USD 149/mo | |
| Free tier | ||
| Audience | All audiences | All audiences |
| API available | ||
| Open source | ||
| Self-hostable | ||
| Model provider | OpenAI / Anthropic | |
| Founded | 2015 | 2021 |
| Headquarters | San Francisco, USA | San Francisco, US |
| Key strengths |
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