Semrush

Free tier

SEO and content marketing platform with AI-powered writing and competitive intelligence.

Free tier available·All audiences·Powered by OpenAI·API available

Key strengths

Largest keyword database (28B keywords)Largest backlink database (43T backlinks)AI search visibility trackingCompetitor analysisContent creation and optimizationLocal SEORank trackingMarket and traffic analysisMCP integration for AI assistants

Free tier + paid plans · from $117.33 USD/mo

Boston, US

Founded 2008

Facts verified against semrush.com on Oct 8, 2026

Recent changes

Oct 8, 2026Pricing model: paid only → freemium
Oct 8, 2026Free tier: now available
Oct 8, 2026Starting price: $140/mo → $117.33/mo
Oct 8, 2026Plans updated: Free tier ($0/mo, no credit card). Paid plans: SEO $117.33/mo (annual) or $139/mo; Starter SEO+AI Search $165.17/mo (annual) or $199/mo; Pro+ SEO+AI Search $248.17/mo (annual) or $299/mo; Advanced SEO+AI Search $455.67/mo (annual) or $549/mo. Enterprise: custom pricing. Add-ons available (additional users from $45/mo, etc.).

What's changed across AI tools →

Get alerts when Semrush changes

Free. We'll email you when pricing, the free tier, API access or open-source status changes.

No ratings yet

Semrush is a freemium SEO and AI search intelligence platform exposing its capabilities via a public API and an MCP (Model Context Protocol) integration, enabling programmatic access to its keyword, backlink, and visibility datasets. Core data assets include a 28-billion-keyword database and a 43-trillion-backlink index. The platform supports integrations with Google Analytics, Google Search Console, Google Ads, Meta Ads, ChatGPT, Adobe, and Lovable, making it composable within existing martech and AI-assistant workflows. Paid plans start at $117.33/mo (annual billing); AI search visibility features are available from the Starter SEO+AI Search tier at $165.17/mo (annual). Enterprise plans carry custom pricing, and add-ons such as additional user seats are available from $45/mo.

Alternatives