Drift
Convert website visitors into pipeline with AI-powered chat agents
Key strengths
Drift Technical Setup & Integration
Snippet Installation
Install the Drift embed script in your site's <head>:
<script>
"use strict";
!function() {
var t = window.driftt = window.drift = window.driftt || [];
// ... Drift loader script
t.load('YOUR_APP_ID');
}();
</script>
Replace YOUR_APP_ID with your Drift workspace identifier found in Settings → App Settings.
CRM & Data Integrations
Drift integrates natively with Salesforce, HubSpot, Marketo, Eloqua, and other major CRM/MAP platforms. Sync contact and account records bidirectionally so visitor identity resolution and lead routing leverage live CRM data.
Identify API (Visitor Deanonymization)
Pass known user attributes to Drift using the JavaScript identify method:
drift.identify('userId123', {
email: 'user@example.com',
company: 'Acme Corp',
plan: 'enterprise'
});
This enriches chat sessions with CRM context and enables personalized playbook triggering.
Salesloft Rhythm Integration
When a high-intent visitor interacts with a Drift chat agent, the event is surfaced as a prioritized action inside Salesloft Rhythm. Configure webhook endpoints or use the native Salesloft connector to pass conversation data, account scores, and next-step recommendations directly into seller workflows.
Reporting & Analytics API
Drift exposes conversation and engagement data via its API for custom BI or data warehouse integrations. Use the REST API to pull metrics on conversation volume, conversion rates, meeting bookings, and pipeline attribution for downstream reporting in tools like Tableau or Looker.