Drift operates as an AI chat agent layer embedded in your website, integrating with CRM, conferencing, dialer, email, and calendar tools to orchestrate revenue workflows. It processes first-party signals alongside third-party intent data to deanonymize visitors and score account engagement in real time. The Fastlane feature leverages existing tech stack data (e.g., MAP, CRM records) to identify high-value accounts and route them immediately, bypassing traditional lead forms. As part of Salesloft, Drift connects directly into the Rhythm workflow engine, surfacing prioritized seller actions with full buyer context.