Ada is a cloud-based conversational AI platform that leverages large language models (including OpenAI's GPT) to power its AI Agent engine. It provides a REST API and webhook framework for integrating with backend systems such as Salesforce, Zendesk, Shopify, and custom data sources. Ada's architecture supports dynamic variable passing, conditional logic, and action blocks that let developers embed business logic directly into conversation flows. The platform also exposes an Analytics API for pulling resolution metrics and conversation data into BI tools.