Pictory is a cloud-based AI video generation platform built around a scene-based editing engine that automatically decomposes input content (text, URLs, audio, PPT files, or images) into structured video storyboards. It integrates generative AI capabilities through an AI Studio for text-to-image and text-to-video clip generation, and supports realistic AI avatars and multi-language AI voiceovers. The platform exposes a dedicated Video API, enabling developers and enterprise teams to programmatically generate, customize, and render videos at scale. Key integrations include brand kit management, stock media libraries, subtitle/caption engines, and team collaboration workflows.