Lately

AI-powered content creation assistant that repurposes long-form content into high-performing social media posts

Free tier available·All audiences·Powered by Proprietary

Key strengths

AI-powered social media content creationRepurposing long-form content into social postsEmployee advocacy automationMulti-language supportAudience-learning and performance optimizationChat-based AI agent (Kately)

Free tier + paid plans

Founded 2014

Facts verified against lately.ai on Oct 5, 2026

Get alerts when Lately changes

Free. We'll email you when pricing, the free tier, API access or open-source status changes.

No ratings yet

Lately — Technical Overview

Lately is an AI-powered content creation and distribution platform designed for marketers, social media teams, agencies, enterprises, franchises, and small businesses. Its core engine ingests long-form content (blogs, videos, podcasts, documents) and uses machine learning to atomize it into optimized social media posts. The platform includes Kately, a chat-based AI agent that enables conversational content generation and workflow automation.

Key technical capabilities:

Audience-learning model: Continuously analyzes engagement signals to refine and optimize generated content over time.
Multi-language support: Generates and repurposes content across multiple languages.
Employee advocacy automation: Programmatically distributes content across employee networks at scale.
Integrations: Connects with HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce, and Grammarly via supported integration layers.
Performance optimization: Applies audience-specific learning to improve post performance iteratively.

Alternatives