Improvado

Developer & Integration Docs

API & Connectivity Improvado exposes a public OpenAPI surface and an MCP (Marketing Control Plane) interface, enabling programmatic access to marketing data and AI Agent capabilities. These surfaces are compatible with leading AI agent runtimes including Claude, Codex, and ChatGPT, allowing you to build autonomous marketing workflows or extend existing agents with live marketing data context.

Integration surface:

• Inbound connectors: 1,000+ sources including Google Ads, Meta Ads, TikTok, LinkedIn, Shopify, Stripe, Walmart Connect, Instacart, Kroger, and more.
• Outbound / downstream: BigQuery (data warehouse sync), Looker and other BI tools (reporting layer), Slack (notifications/actions), Datadog (observability).

Data model:

• Unified, normalized schema across all connected sources.
• 46,000+ metrics available through a consistent model — no per-connector schema mapping required.

Security & compliance (for enterprise/regulated deployments):

• Certifications: SOC 2, GDPR, HIPAA, CCPA, ISO 27001, PCI DSS, FedRAMP.
• Auth: SSO & SAML, role-based access control, full audit trail.

Rate limits & throughput by plan:

• Free: 50 MCP actions/week, 1 workspace.
• MCP Only ($100/mo): 300 MCP actions/week, 2M rows/year, daily sync.
• Advanced (custom): 4,000 MCP actions/week, 200 AI actions/day, 600M rows/year, up to 50 workspaces.
• Enterprise (custom): 12,000 MCP actions/week, 600 AI actions/day, 1B rows/year, unlimited workspaces.