Hex

Free tier

The AI analytics platform where trust meets insight — for your whole team

Free tier available·All audiences·Powered by OpenAI·API available

Key strengths

Agentic AI that writes SQL & Python and builds charts from natural language promptsSemantic model layer that grounds AI answers in trusted, business-defined metricsDual interface: collaborative data notebooks plus polished, shareable data appsConversational self-serve analytics so non-technical stakeholders can explore data without writing codeFlexible context approach that earns trust without slowing down analysts

Free tier + paid plans

San Francisco, USA

Founded 2019

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Agentic notebook generation: Prompt the Magic agent to autonomously generate multi-cell notebooks with SQL queries, Python transformations, and visualizations, complete with reasoning traces.
Semantic layer–grounded AI: Define endorsed semantic models with pre-calculated metrics and standardized dimensions; the AI agent selects and queries these models to ensure governance and accuracy.
Python + SQL hybrid analysis: Mix SQL cells (for data retrieval) and Python cells (for pandas, Plotly, statsmodels, etc.) in the same notebook, with shared variable state across cells.
Automated data app publishing: Convert analytical notebooks into fully interactive, filterable data apps and publish them for non-technical stakeholders with scheduled refresh cadences.
Conversational BI on top of warehouses: Deploy a chat-based self-serve layer over Snowflake, BigQuery, Databricks, or Redshift that routes natural-language questions to the correct semantic model.
Scheduled pipeline reporting: Configure notebook runs on a schedule, track version history, and manage dependencies (packages, files, variables) for reliable, repeatable reporting workflows.