Hailuo AI

Free tier

MiniMax's video model with ultra-smooth character motion and subject reference support

Free tier available·All audiences·Powered by MiniMax·API available

Key strengths

Natural character movementsSubject reference for consistent charactersCompetitive API pricing6-second clips with realistic physicsEnhanced motion rendering in v2.3

Free tier + paid plans · from $14.99 USD/mo

Founded 2023

Facts verified against hailuoai.video on Oct 5, 2026

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Hailuo AI — Technical Overview

Hailuo AI is a freemium multimodal AI platform developed by MiniMax, offering native video and image generation capabilities alongside precise multimodal editing tools. The platform is architected around production-ready content creation workflows, supporting Omni Reference — a feature enabling reference-guided generation for consistent, controllable outputs. Developers and technical users can leverage Hailuo AI's multimodal pipeline for generating and editing visual content at scale, with the underlying MiniMax model stack powering both generation and editing modalities within a unified system.

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