Frase

Frase — Technical Overview

Frase is a content operating system for AI search that covers the full content lifecycle: audit, research, writing, publishing, and hosting. It exposes an API, a CLI, and an MCP (Model Context Protocol) server, making it composable within agent pipelines and developer toolchains (e.g., Cursor).

Key architectural capabilities:

• AI Visibility monitoring — tracks brand and content citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI in a unified dashboard.
• GEO Optimization — surfaces signals to improve AI citation likelihood.
• Content Guard — detects ranking decay and auto-drafts remediation content.
• Brand Hub — enforces brand voice constraints at the model-prompt level during AI drafting.
• Autonomous publishing pipeline — includes a user-controlled approval dial for human-in-the-loop or fully automated publishing flows.
• Multilingual generation — supports 70+ languages.

Integrations: WordPress, Webflow, Sanity, Wix, FraseCMS (native CMS), Google Search Console, Claude, ChatGPT, Perplexity, Gemini, Google AI, and Cursor.

Not self-hostable. API access is available across plans.