Bing Image Creator

Free tier

Transform ideas into stunning visuals with free AI-powered image and video generation

Free·All audiences·Powered by Microsoft (MAI-Image-2.5-Flash, MAI-Image-2e)

Key strengths

Free daily fast image creations with no subscription requiredMultiple model choices: DALL-E 3, GPT-4o, and MAI-Image-2eSupports both text-to-image and image-to-image editing workflowsIntegrated video generation powered by Sora 2Seamlessly embedded into Bing Search, Copilot, and the Bing mobile app

Completely free

Redmond, United States

Facts verified against bing.com on Oct 5, 2026

Recent changes

Oct 5, 2026Pricing model: freemium → free
Oct 5, 2026Models updated: Microsoft (MAI-Image-2.5-Flash, MAI-Image-2e)
Oct 5, 2026Plans updated: 10 free creations in Fast mode; Unlimited creations in Standard mode; Free upgrades with Microsoft Rewards. Sign in required for full access.

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Bing Image Creator is a free, Microsoft-hosted AI image and video generation platform powered by proprietary models MAI-Image-2.5-Flash and MAI-Image-2e. It exposes text-to-image generation with support for multiple aspect ratios and style modes (Vivid, Stylized illustration), alongside AI video creation via the integrated Bing Video Creator. The platform operates on a tiered generation model: 10 creations in Fast mode (priority inference) and unlimited creations in Standard mode. Additional Fast-mode credits are earnable through Microsoft Rewards integration. A guest (no sign-in) mode is available for basic access; full feature access requires a Microsoft account. Post-generation tooling includes Background Remover, Image Enhancer, and other AI photo editing utilities. Pre-built templates are available to accelerate prompt-to-output workflows.

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