Clay vs Profound

Side-by-side comparison of Clay and Profound: pricing, features, API access, and community ratings.

AI comparison summary

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	Clay AI-powered lead enrichment and outreach — auto-research prospects from 100+ data sources. Visit	Profound The AI marketing platform to win in AI search platforms Visit
Category	Marketing & sales	Marketing & sales
Pricing	Freemium	Freemium
Starting price	USD 149/mo
Free tier
Audience	All audiences	All audiences
API available
Open source
Self-hostable
Model provider	OpenAI / Anthropic
Founded	2021
Headquarters	San Francisco, US
Key strengths	·100+ data sources ·AI enrichment ·personalized outreach at scale ·waterfall enrichment	·AI Marketer agent for autonomous marketing workflows ·Answer Engine Optimization (AEO) monitoring across major AI platforms ·Prompt volume analytics for AI search ·Brand visibility and citation tracking in AI answers